Personal Brand Identity

During challenging times, I want to do all I can to center myself. Part of this includes creating guidelines and reminders for myself through personal branding.

Here are just a few of the details behind my personal brand identity.

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Logomark

Priorities are further explained
on SecretPenguin’s website »

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Colors

Black

Black is my favorite color because it includes all of the colors combined in print. To me, it showcases all the beautiful colors and represents inclusivity.

White

White is another favorite color because it includes all of the colors combined in digital. To me, it also showcases all the beautiful colors and represents inclusivity.

Gray

My son pointed out that if my favorite color is all of the colors combined, then it would be gray since it includes both black and white.

Gold

Gold represents the aspiration to be my best self.

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Values • Vision • Mission

• The Values are the three attributes I can make every decision on.

• The Vision frames my mind of the future as I plan each step.

• The Mission reminds me to stay focused on what I do best and the result of it.

• Values

  Love
  Always show love

  Gratitude
  Communicate gratitude

  Creative
  Be reliably creative

• Vision

  Make the community better for our kids.

• Mission

  Focus on creatively thinking
  and designing what could be…

  So we can all live in communities
  that are happier and healthier.